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Indie personal care brand specializes in textured haircare and is sold at Ulta.
January 11, 2023
By: Melissa Meisel
Haircare brand Mielle Organics only spent a few days in Happi's January 2023 rising indie brands feature, as seen here. Now, P&G Beauty will buy Mielle Organics, best known for textured haircare and other personal care rooted in natural ingredients sold at stores like Ulta and Target. Mielle Organics will continue to be led by co-founders Monique and Melvin Rodriguez, as CEO and COO, respectively, and will operate as an independent subsidiary of P&G Beauty. According to P...
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